Meet Our Crew

Allison Kraus – Captain. Owner. Insurance Advisor.

Photo of Allison Kraus, Owner of Shoreline Insurance Group

Relentless optimist. Lake-life enthusiast. Boss lady.

Allison is what you would call a self-starter. Someone who makes magic from the mundane. An individual with inexhaustible joie de vivre. Growing up outside of Chicago in difficult circumstances, she chose to work full-time at age 14. In fact, Allison can’t remember a time when she didn’t have a job. She was either babysitting, mowing lawns, removing snow, filing papers in her dad’s insurance office, or selling coupon books door to door. At age 20, instead of going to college, Allison began building her business through old-fashioned networking and cold calls.

Allison’s sink-or-swim determination paid off. Before long, she moved to Minnesota and fell in love with the lake life. She joined a thriving insurance company and managed her own clients. As the years went by, she began to envision a fresh and new agency—one that could help individuals and families navigate the unsettled waters of health insurance. So, she founded one.

In 2014, Allison launched Shoreline Insurance Group as if she were launching her vintage 26-foot Skiff Craft—bright eyes on the horizon, strong coffee in hand. Flanked by a savvy crew, she’s been sailing her clients to safety ever since. 

Insurance shopping, or sunset cruise?

With Allison at the helm, shopping for health insurance is far from stressful. Some even say it’s fun. Allison likes to laugh, has a gift for simplifying the complex, and is a self-proclaimed bargain shopper. It doesn’t hurt that she knows the subject matter inside and out—she’s ridden the waves of the health insurance industry since 2007. She loves diving into the details while her clients stay comfortable on deck.

But first, coffee. And a pirate cat.

Allison’s secret to her boundless positivity? Start each day with a 5 a.m. CrossFit workout followed by a latte. Later, a glass of all-natural wine will do. Also, don’t let a summer day go by without a boat ride on Lake Minnetonka.

Allison spends so much time on the water, she even named her cat after the Irish pirate Grace O’Malley. Unfortunately, Grace is afraid of the water, making her a terrible shipmate.

Whatever the day brings, Allison never veers off-course on her voyage to bring personalized health insurance to you.

Contact Allison

Phone: (952) 492-5013

Fax: (952) 492-6928



Ashley Lehr – First Mate. Insurance Advisor.

Photo of Allison Kraus, Owner of Shoreline Insurance Group

Mainstay multitasker. Seasoned cruiser.

Ashley came aboard Shoreline in 2015. As “first mate,” she pilots everything from advising clients to training new crew members. She runs a tight ship, and she does it all with kindness and grace. Having previously worked in fast-paced environments, Ashley’s steady on her feet when it’s full steam ahead—even if her Lake Minnetonka cruises are decidedly laid back.

No doldrums here.

Ashley takes a can’t-stop-won’t-stop approach to getting answers for her clients. With her on board, the insurance process sails ahead. She’s known for her follow-through—she does what she says and says what she does—and is beloved for her compassionate nature. Ashley’s attention to detail ensures clients find the health insurance plan that fits their needs best.

Fair winds and wagging tails.

When it’s time to relax, Ashley and her husband know how to do it right. They hop in the boat with their three dogs (a.k.a. fur babies), pop in the tunes, and take in all the lake has to offer. The only item on their agenda? The sunset.

Contact Ashley